Presentation Library

How Design Research Helps Build Better Brands. The value of design research is well-documented in the worlds of innovation, UX, UI, product and service design but less-so in branding and brand experience. We'd like to share war stories and invite feedback about how we might better use design research and help (branding) people see the value along the way.

Contextual integrity is a theory of privacy that moves beyond the procedural approach to privacy to one that is embedded within contextual norms and values. By understanding these norms and values, and drawing on the different dimensions of contextual integrity proposed by Nissenbaum (actors, transmission principles, information type) we can inform UX design.

As researchers, we can run into problems with getting our stakeholders involved in the work we do. Not being able to collaborate effectively will reduce the impact of our work in a lot of cases as without the stakeholder buy-in it is difficult to influence product direction. I would like to share my experiences with challenging stakeholders and the type of solutions that helped me along the way.

When you’re a researcher of one, a research consultant with demanding deadlines, or research lead coaching UX designers to conduct their own usability testing, time is not your friend. This talk will cover 4 principles that can help you turn around insights and recommendations for evaluative research in a much shorter timeframe.

In this talk, Brigette and Ruth will share the background to the Community, what they’ve learned from #WhatisResearchOps, and the first iteration of the framework. 

Empathy is one of those over-used words, particularly in design, it’s almost lost its meaning. By taking a research approach, this talk aims to define empathy, it’s meaning and purpose in the context of design research. It will leave the audience with tangible examples of applying empathy in the world of design research and sharing it within organisations.

If collecting data is easier than ever and UX tools are readily available, why is it so difficult to make smart product decisions? If big data is here to stay, where does regular research fit? Is a new breed of UX Researcher emerging? I'll illustrate how Data Analysts and UX researchers blur the lines at carwow and mine insights together to unlock the best designs. I’ll also walk through how, when paired together, qualitative and quantitative data can get everyone interested in user behaviour.

The user researcher's fallacy: "My job is to learn about users". Truth: "My job is to help my team learn about users". 

It might seem like a tremendous challenge, but democratisation of user research is possible for all of us. Kathleen will share how she and her team of user researcher tried, failed and finally succeeded in achieving this in a large Product & Tech organisation in Scandinavia. 

Designing for digital experiences can sometimes feel like you’re in a ‘user interview-prototype-A/B test’ rinse-repeat research cycle focussed around screens and missing the juicy human stories.

PlayTime! is for those eager to open the toy-box and experiment with low-tech everyday objects to break the cycle and craft better digital experiences. Design Anthropologist Shae Quabba will share her methods for using tangible tools during design research, their application in digital contexts and the qualitative insights that can be derived from playing with board games, trainsets and 3D printed toilets.

Do you know when participants are lying to you?

Is there anything you can do to uncover the truth?

I can guarantee that as a UX researcher or tester who has conducted interviews, test sessions and especially focus groups you would have participants who have lied to you. Why do users lie to us when we are trying to help create a better user experience for them?