How to run a multi-country qualitative study and keep your sanity
When I led a global qualitative UX research project earlier this year, on paper it seemed like one of our typical projects: 50 participants, 60-minute remotely moderated one-on-one interviews and a straightforward research topic. But with participants in seven countries, across 16 time zones and with many non-native English speakers, this project proved to be quite different. This presentation discusses some of the challenges of conducting a multi-country qualitative study including recruitment, scheduling, logistics and study design. Oh, and it helps if you don’t try to move house at the same time!