UX Australia 2019 Workshop Highlight: Joe Macleod
Joe Macleod has decades of product development experience across digital, physical and service sectors.
Previously Head of Design at the award-winning UK-based studio ustwo, he spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book.
He is now founder of andEnd - the world’s first business helping companies end their customer relationships.
We tend to pay a lot of professional attention to onboarding, giving people a friendly and useful initial experience to make them keep wanting to use our products and services.
Joe, however, focuses on the other end of the consumer cycle, the part where the user stops using a product or service, a point where Joe sees "opportunities for business, improved consumer experience and less damaging consumer culture".
At UXA2019, Joe will present his full day workshop Endings. Designing for Off-Boarding, Closure and Aftermath on Wednesday 28 August. Like all good workshops, this is much more than dry discussion - participants will be getting hands-on.
"Joe will help you design and build great off-boarding experiences through the use of his new Ends Canvas. Working in groups, on sections of the canvas, attendees will discuss and investigate approaches to the issue of ends. Attendees will gain unique skills that improve their product, service and digital design."
It sounds obvious when you say it loud - of course we should be thinking about how we end the user experience. Joe brings years of research and exploration of the topic to give practical, informed advice about how to make the most of it.
Joe will also be speaking at the conference on this theme in his presentation, Ends. A critical difference. In this, he explores both the reasons why endings have up to now been "distanced in the customer lifecycle" and the opportunities they present.
UX Australia is Australia’s premier User Experience Design conference, now in its 11th year. This year it will be held in Sydney from 27-30 August, and features 10 full and half day workshops.