What qualitative research and method acting have in common
Rushing through a busy airport, where the signs were not in a language she could speak, trying to change flights quickly, Purvi Desai told herself to embrace the confusion because you never know when you can tap into that feeling for research. That got her thinking - what do researchers have in common with method actors?
An experienced researcher/ budding service designer, Purvi is passionately seeking pathways to create experiences that make a difference. Currently a brand strategist - she is helping brands explore ways to be authentic to their principles and deliver engaging, memorable and valuable experiences.