Empathy is not just for users
Empathy is central to User Experience however empathizing with users is not enough. To get the best outcome empathy needs to extend to stakeholders, sponsors and team members. As a UX Manager I need to also understand the motivations and pain points for people who need UX services.
Linda Burke, UX Manager at ANZ. I come from a developer/delivery background and became a UX Manager less than 18 months ago. While UX is new to me I realize that I had a tendency towards UX principles in my development roles and have embraced UX.