Irrational thinking: Using behavioural economics principles in UX projects
Behavioural Economics principles can help UX designers understand some of the irrational motivations behind users’ decisions. Some concepts can improve UX research and influence stakeholders during a project presentation. This talk will show examples to encourage UX professionals to have this fascinating subject as an important tool in their framework.
Vitor Gomes is a UX designer and developer, currently working at Avanade as Senior Consultant and Experience Technology lead for Australia.