Split testing like a boss – a new arrow for your quiver
While UX design focuses on qualitative research to understand the user, split testing is quantitative, scientific verification of which experience works in the real world. I’ll talk about how a UX designer can practically utilise split testing on small or large projects.
Carl Hannemann has worked in marketing, analytics and UX for SMEs and corporates such as the Suncorp Group and the Country Road Group.
