Researching mobile experiences: New opportunities in tools and techniques

Half day workshop. Wednesday 26 August 2015, morning

Description

In this workshop, researchers from Google will share their methods for researching mobile experiences. Participants will explore how to study products in development, how to understand current uses of smartphone and tablets in the real world, and how to learn about human behaviour through the use of smartphone and tablets as data collection tools. Case studies, tools, methods and study design will be described. Participants will have the opportunity to practice creating their own research plan using provided materials; which is a major part of this interactive workshop.

What you’ll learn

In this workshop you will learn:

  • Why & how research methods can help us learn about mobile device & tablet use.
  • How UX research can rise to the challenge of studying crossdevice use.
  • How unique capabilities of smartphones & tablets can be used for mobile research.
  • How to create a high quality research plan for understanding mobile device use

Workshop structure

The workshop will be a mixture of theory and hands-on activities.

Target audience

The workshop will be of benefit to those who are interested in understanding the use of smartphone and tablet devices. It is applicable to those who are new to research, as well as those who have experience in studying device use.

The workshop is also relevant to product management and UX professionals working inside organisations (industry or academia), and those working freelance or as part of consultancy organisations.

Take-aways

You’ll leave with a handout that captures the key points relating to the content covered. However, the most important takeaway will be the results of the exercises during the workshop.