Researching badly

“We don’t have time for research & we know enough about who are users are & what they want.” Heard that before? 
Is it better to do some research than none?
If it’s called user research, engage users. If it’s some other type of research, call it that. Otherwise it’s bad.

Hi! I’m Caronne Carruthers-Taylor – If you know me, you’ll soon work out that I’m passionate about using evidence gathered from research as the basis for design strategies.
Oh, and I have a great family of which I’m very proud: a lovely spouse Nigel and two clever young adults Temma & Kohan.

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