The super quick guide to ethnographic thinking & experience mapping
Customers are increasingly choosing services and products based on the quality of experience they have with them. Being able to understand and visualise a holistic view of a customer’s experience with your service or product is key to developing improvements to the user experience, and to support strategy thinking within the organisation. This is where ethnographic thinking (thinking like an anthropologist and how this is beneficial in a business setting) and experience mapping comes into play.
We will help workshop attendees discuss and breakdown an everyday event, and then help facilitate the analysis and creative mapping process. We want you to walk away with a better understanding of how research and design fits together, and how research influences design decisions. You’ll will learn how to create your own experience maps, with tips about what to include so that you can take this away and start applying it to your day to day work.
