Designing surveys to get the responses you want!
We are all bombarded with surveys every week, with some good, but many quite bad. With the availability of free online survey tools, it is easy for anyone to “just ask users some questions”; however, it is deceptively easy to collect meaningless data. By understanding how certain survey questions can result in biased responses, it is easy to design a survey that will get you exactly those answers you were hoping for; or, if you prefer, to actually design surveys that are free of any such biases.
During this talk, I will use my years-long experience and knowledge of survey design to highlight 7 common pitfalls in survey question writing and how to easily avoid them. To ensure the content is engaging and memorable, I will provide numerous good and bad examples from my own work, and the audience will experience the impact of biased survey questions themselves.
