Sources of innovation: how context and empathy drive innovation
Designers research people to understand their needs, challenges, and the environments through which they navigate their day-to-day lives. By working through our observations in particular ways and questioning the insights we derive with a focus on key areas, we increase our chances of conceptualising and realising breakthrough ideas.
This presentation will briefly introduce the topics of innovation and strategy, and outline a framework for innovation that can be used to push the boundaries of your concept generation work, and the subsequent designs.
