Weaving customer testing framework into the fabric of Telstra
How does a trusted and mature in-house advocacy testing and research team strategically respond to escalating demand across the product lifecycle within a fitter and faster model? We’ll take you through our 2.5 year journey map as we’ve scaled up, sharing our framework for managing design challenges in Telstra.
Corrina Liao has extensive product design and advocacy program management experience as part of Design Practice Team at Telstra and prior to that, the User Experience Design Team at Dell, Inc and Business Imaging Division, Hewlett Packard. Currently, Corrina is the Advocacy Research and Testing Manager at Telstra.
Emily Murray is a Senior Advocacy Researcher within the Design Practice at Telstra. Prior to this she worked in research management at the University of Melbourne and as a UX and content consultant across government and educational organisations.