Design and marketing: how to stop fighting and start winning
Traditionally, marketing teams have ruled the roost, and design teams were the subversive ‘mac monkeys’ and copywriters enlisted to beautify their initiatives. But with the rapid rise of Design Thinking comes the empowerment of design teams. Which is great. But it raises one big problem. Who has the final say?When one team’s goal is business metrics and the other’s is creating a delightful customer experience, how do you reach an outcome that satisfies both?
Over 20 minutes, Intuit Australia’s lead content designer will share battle tested strategies and tools for those on the front line, so your marketing and design teams can kickass and collaborate to ship the greatest possible work.
The presentation is aimed at designers, marketers, their managers, and anyone who wants to collaborate better. This is brand new, original content.