Mike Efron
For over 20 years, Mike Efron has focused on bringing breakthrough digital experiences to market. Having played senior and founding roles in the US and Australia, Mike has successfully led go-to-market digital strategy and execution for some of Australia's most successful new ventures, including Coles Insurance and SEEK Learning. Mike has also driven digital change and growth at established brands like Medibank Private and Coles Online. Mike is currently Head of Online Trading and Customer Experience at Kmart Australia.