Vidhika Bansal

Vidhika is a UX Manager with a background in behavioral science, brand strategy, and human-centered design. She currently leads a team of talented UX researchers at Intuit. In her past life as a consultant, she helped shape marketing and product strategies for clients such as Hilton Worldwide, Gap Inc., NASDAQ, 23andMe, Facebook, and C-SPAN. 

She’s convinced that the best designs address people’s unarticulated needs, and that stories can change the world. She’s also passionate about tech ethics, really good food, thoughtful arrangements of words, fueling human connection, and exploring new places and perspectives.