How will we know if we’ve succeeded? (10-minute talk)
There’s more to measuring success than analytics. There. I said it. How can we define success in a way that doesn’t restrict design? I’ll share some observations on challenges, pitfalls and…success, using examples of measuring experience design at Vodafone.
Judd works as an Experience Architect at Vodafone Hutchison Australia where he is an advocate of measuring and prototyping design. Prior to that, he worked on usability and search engine friendly design at Profero for clients such as NRMA, AstraZeneca and Pizza Hut.
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