UX Australia 2011

Crafting stories for user experience

Whitney Quesenbery

Half-day workshop. Wednesday 24 August 2011. Afternoon


User experience is full of stories: personas, task analysis, design scenarios and even usability test scenarios.

Do you have a good UX story waiting to be told? Storytelling taps our oldest way of communicating to give you fresh ways to:

  • Collect and use rich details to make user research information come to life
  • Explore a design idea to put it in context or show how it makes an emotional connection
  • Help a product team really understand a cultural perspective or point of pain
  • Create more realistic scenarios and tasks for usability evaluation
  • Engage your audience, allowing them to imagine the ideas for themselves

The techniques of storytelling can help you explore user research or develop design ideas that make emotional connections to users. In this day-long workshop, Whitney Quesenbery, author of Storytelling for User Experience will lead you in a deep dive into all the ways you can put storytelling to work for you, and lots of hands-on practice. Come learn how to collect, create, and use stories to make your UX work richer.

Workshop structure

This workshop really is a workshop – participants work on their own stories, developing them for different purposes and styles and sharing them in small groups.

The workshop will include:

  • Introduction
  • Collecting stories
  • Crafting a story
  • Stories from analysis
  • Stories explain
  • Stories for design
  • Crafting a story
  • Ways to use stories


Workshop participants will:

  • Review how you can include stories in your UX practice (and why it will make your work more effective).
  • Learn tips for collecting stories, with techniques you can use any time you are talking to (or observing) customers, users or experts.
  • Deep dive into crafting stories: story structures, using imagery, and setting context, with time to practice creating your own stories, in a variety styles.
  • Learn how to use stories in your UX process

Target audience

Anyone with a good UX story, who wants to tell it more effectively. Or anyone who would like to find out about stories in UX. That includes anyone who works on a website, application, device or service. Whether you focus on design, IA, research, usability, or content; manage, develop or create strategy.

Materials provided

Participants get their own UX Story Cards deck.

Workshop slides